This section is for those who find themselves in a placement where they’re expected to attend story meetings and PITCH. If you haven’t had to pitch in any of your previous courses, or if it has just been a very long time since you did, you may feel a bit at sea in story meetings on your placement. This section is for you!
You’ll see the formal, written pitch is broken down into four discrete areas: i) Focus and angle; ii) Sources; iii) Background and/or Research; and iv) Treatment.
Also check out the two examples of excellent pitches; links appear below the rubric.
Of course you’ll need to streamline this approach for actual story meetings, where pitches are made verbally — and rapidly! In those cases, you should aim to possess the same kind (and extent) of information in each of the four sections, but you’ll have to be succinct and articulate to get your pitch heard and understood during a story meeting. Perhaps before you try your first pitch at a story meeting, observe for a day or two how the experienced pros around the table do it.
Below are two examples of effective pitches from past students, also taken from the Masthead course.